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PISCATAWAY, N.J.--The Rutgers Center for Management Development (CMD) today announced that it is offering an Online Mini-MBA: Web Analytics Program starting October 17 and running through December 19. The 10-week online faculty-led program includes videos, faculty-evaluated exercises, section quizzes, plus a final project and exam. Additionally, faculty members will host live weekly Virtual Office Hours throughout the program to provide feedback on assignments and answer student questions.

This online course is designed for executives and teams of professionals working in marketing, advertising, branding, communications and sales. It is also appropriate for individuals who want to broaden their knowledge base or move into a marketing career.

Web analytics are at the core of every digital marketing program because they allow adjustments to implementations if a certain marketing activity doesn t result in a decent ROI, says Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. Our Web Analytics course teaches not only how to measure, but what to do with the measurement to achieve the desired business outcome.

The cost of the Online Mini-MBA: Web Analytics Program is $3,500, which includes all instructional materials and fees. The 10-week program will be held from October 17 to December 19, .

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.