8:24 AM MBA in Marketing Online | Benedictine University | ||||
"You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere." —Lee Iacocca Today's businesses need marketing experts with the savvy to compete in a competitive market: consumers are more sophisticated than ever and marketing messages bombard us at every turn. Benedictine University's MBA in Marketing online will give you the tools to develop an comprehensive and integrated marketing strategy for each stage of a product or service's life cycle, including studies in digital marketing, branding, advertising, public relations and global markets. You'll gain management-level knowledge in:
With this training, you'll be positioned to lead your company or organization to a greater presence and profitability in the marketplace. The Marketing concentration of the online MBA requires three concentration-specific courses along with your foundation and managerial online MBA courses for a total of 64 credit hours:
This class focuses on the impact of technology on marketing strategies used to compete against competitors online. You will learn about new and popular technologies in the marketplace and explore how they could evolve in the future. Upon completion of this course, you will speak the language of digital marketing, be able to see how the Internet impacts marketing strategy, be familiar with models to improve strategic positioning and branding, and apply social media to marketing and PR strategies. Integrated marketing communication is the central theme in this class. You will learn to evaluate and integrate print, radio and television advertising, direct response marketing, website design and databases into communications programs. You will develop your understanding of available promotional tools, be able to evaluate promotional plans, make strategic marketing communications and be fluent in marketing communications terms. Consumers are increasingly sophisticated and knowledgeable about making purchase decisions. In this course, you will explore the context and varied influences that affect individual purchase and consumption behavior, drawing on current theory in psychology, sociology and anthropology to provide a comprehensive understanding of what drives and motivates consumers in today's marketplace. Learn to measure, evaluate and analyze consumer behavior, study research data to create marketing strategies that drive sales and analyze consumer trends. By earning your MBA in Marketing Management online at Benedictine, you can take advantage of all the benefits offered by a top-tier university: Want to learn more about the Marketing concentration? Request more information today or call (866) 295-3104 today to speak to an Admissions Advisor.
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