11:40 PM andy law | ||||
#Creative Company: How St. Luke - s Became - the Ad Agency to End All Ad Agencies: Andy Law: 9780471350262: Books Most Helpful Customer Reviews22 of 26 people found the following review helpful By A Customer on September 15, 1999 Format: Hardcover Don't be taken in. No question about it, Andy Law is an extremely charismatic man and the concept of St Luke's is highly inspiring. But the reality is somewhat otherwise. I worked at St Luke's, so i should know. Libel laws undoubtedly prohibit me from speaking my mind here, so suffice to say that the gap between image and reality is every bit as big as that between ads and the products they flog. When this book was published, many employees at St Luke's were flabbergasted by the inaccuracies contained within it. It certainly is a very imaginative book. The painful reality is that whichever way you wrap it, advertising (as opposed to marketing) is a very un-21st century idea. For the most part it consists of making pretty billboards to disguise the less pleasant faces of the brands we think we know and love. This is one such billboard. If you want to really open your mind as to how to do business in the 21st century, you'll need more than this book. If you are reading this, however, you are already interacting with a much more powerful and future-facing tool. Thank you for your feedback. If this review is inappropriate, please let us know.
| ||||
|
| ||||
| Total comments: 0 | |