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#Business Training - Josh Kaufman - The Personal MBA

Master the Art of Business

by Josh Kaufman. #1 bestselling business author

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

#1 International Bestseller

Over 200,000 Copies Sold Worldwide

#1 in Business Training on Amazon.com

2013 Audio Publishers Association Awards Finalist

“A masterpiece. This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics, minus buzzwords and fluff. One of the most inspiring things I've read in years.”

DEREK SIVERS. founder of CDbaby.com and sivers.org

If you want to master the art of business, you don t need to go to business school. You do need to learn the fundamentals of modern business practice:

• How to make good business decisions.
• How to maximize your personal productivity.
• How to manage uncertainty and ambiguity.
• How to conduct intelligent experiments to improve your results.

The Personal MBA is designed to help learn the art of business on your own terms. Instead of mortgaging your life to go to business school, it s possible to dramatically increase your knowledge of business on your own time and with little cost – without setting foot inside a classroom.

With a little time and effort, you can easily learn these skills on your own, without eye-popping tuition and student loans.

Understanding the fundamental principles of business will give you essential tools you can rely on to make good decisions. If you learn these critical concepts, you ll be in the top 0.01% of the human population when it comes to knowing:

• How businesses actually work – in practice, not theory.
• How to evaluate new business ideas: what really matters, and what doesn t.
• How to start a new business from scratch.
• How to improve any existing business, whether it s a solo venture or a Fortune 500 corporation.
• How to use business-related skills to accomplish your personal goals.

The Personal MBA explains fundamental, universal business concepts like:

• The Iron Law of the Market. Why every business is limited by the size and quality of the market it attempts to serve – and how to find hungry markets just waiting to be served.
• 10 Ways to Evaluate a Market. Some business ideas are better than others. Before you quit your job and invest your life savings, you should know how to evaluate new business ideas before you begin. There are ten critical factors you need to consider.
• The 12 Standard Forms of Value. There s more to business than products and services. There are actually twelve different ways to create value for your customers. The most successful businesses combine several.
• The Pricing Uncertainty Principle. All prices are malleable. Raising your prices is the best way to dramatically increase your business profitability - if you know how to support the price you re asking.
• 4 Methods to Increase Revenue. There are only four ways for a business to bring in more money. Do you know what they are?

True leaders aren t made by business schools — they make themselves, seeking out the knowledge, skills, and experience they need to succeed.

Read The Personal MBA. and you ll learn the principles it takes most business professionals a lifetime of trial and error to master.

The research that started it all.

Reading List

The 99 Best Business Books

The Personal MBA recommended reading list is the tangible result of thousands of hours of reading, research, discussion, and evaluation. Each book in the list has been selected for a single purpose: to maximize your educational return on invested time.

The Personal MBA Manifesto